Simple. Paying with a credit card incurs processing fees. By eliminating these fees (a few cents a transaction), a cash discount can save a business thousands of dollars every month. We eliminate monthly processing fees for small businesses. For example, think about a convenience store or coffee shop. The average ticket price is generally not going to exceed $10. For credit cards or debit cards charged as credit, the interchange cost to you is .05% plus $0.22 for every transaction – before any processing fees. Think about that $5 transaction; that $0.22 is effectively 4.45% of that sale. Compare this to a business that deals with higher-ticket prices such as $100: that is an effective rate of 0.027%, which is a substantial difference in profit ratio. These numbers add up, which is why many low-ticket businesses utilize this program.