Benjamin Grossman

Co-Founder And Chief Executive Officer

Benjamin Grossman is Co-Founder and Chief Executive Officer of Pinpoint Intelligence. Ben sets the company’s strategy and oversees product and business development efforts. Under Ben’s leadership, Pinpoint has grown 150 percent in the past 12 months, while protecting its merchant customers from millions of dollars in fraudulent transactions.

A serial entrepreneur, Ben has played an instrumental role in several penny auction website startups, including As chief operating officer for one of the world’s largest online auction sites, Ben was responsible for risk management, affiliate fraud prevention, chargeback management and merchant processing. He also oversaw order fulfillment, a 200-seat customer service call center and vendor relationships. Ben was also co-founder and president of G & M Capital, a life insurance brokerage and marketing firm, developing partnerships with more than 40 leading banks and insurance carriers, including AXA, ING, Credit Suisse, Mass Mutual and Transamerica. He originally began his business career in the mortgage and insurance industries.

Ben is an active member of the Electronic Transactions Association where he sits on the Political Action Committee and is the Co-Chair of the Big Data Sub-Committee as well as the Risk and Fraud Council. Mr. Grossman is also a member of the Merchant Acquirers Committee

Ben holds a Bachelor of Science degree in marketing from Touro College in New York City. He is very active in his community and serves on the board of directors of a nonprofit school.

Nicholas Ruggieri

Co-Founder And Chief Sales Officer

Nicholas, best known as Nico to his peers, is Co-Founder and Chief Sales Officer for Pinpoint Intelligence. Nico is accountable for the overall global sales performance of the organization, overseeing all revenue generating functions and growing all merchant direct and channel partner sales efforts on behalf of Pinpoint.

An entrepreneur at heart, Nico previously founded both Peerless Consulting and My Merchant Help, providing fraud mitigation, risk management and various chargeback abatement consulting services to e-commerce merchants throughout North America. He also served as Fraud Manager for Acquinity Interactive, a company focused on helping e-commerce clients optimize their websites to increase conversions, turning shoppers into real-time buyers. A top sales performer, Nico has held a number of executive positions in the financial services, medical, biotech, communications and utilities industries.

Nico is a member of the Electronic Retailing Association, where he sits on the Payments Committee. Nico is also an active member of both the Electronic Transactions Association and Merchant Acquirers Committee.

A former boxer, Nico remains active in USA Boxing and volunteers for Haymakers for Hope which hosts charity boxing events to raise money for cancer research. Nico also volunteers for Rosie’s Place, a sanctuary for poor and homeless women.

Gilboa Merdinger

Co-Founder And Chief Financial Officer

Gilboa Merdinger is Co-founder and Chief Financial Officer for Pinpoint Intelligence. Gil’s unique blend of merchant, operator and affiliate marketing expertise greatly benefits Pinpoint’s business, as well as its online customers.

As a Co-Founder and Chief Financial and Marketing Officer for boutique affiliate network Ohr Media, Gil developed successful campaigns, driving traffic to generate hundreds of thousands of sales and millions of dollars in revenue for clientele. He was co-founder and chief executive officer of, one of the first successful penny auction websites operating in the United States and Canada, overseeing the company’s marketing and financial operations. Gil was also co-founder and chief executive officer for G & M Capital life insurance brokerage and marketing firm, writing more than a half billion dollars in policies. Additionally, Gil held management positions at Nationwide Provident Financial Services, M.S. Farrell Investment Company and Metropolitan Life Insurance Company.

Gil earned his Bachelor of Science degree in finance and information systems from New York University’s Stern School of Business and is a sought after e-commerce writer and consultant. He sits on the board of a nonprofit school.